John focuses upon the strategic development, organization, branding, protection, licensing and commercialization of corporate intellectual property assets both for domestic and international markets. He has been involved in all aspects of the design or redesign and execution for such brands as PLAVIX®, AMBIEN®, SEAGRAMS®, CHIVAS REGAL®, SUBWAY®, LIFE®, REAL SIMPLE®, GERBERS®, EDISONLEARNING® and the PORTABLE PROFESSOR™.